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| WORLD AIDS DAY, 1st December 2006 |
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| The World AIDS Day campaign for 2006 was aimed at the youth, with the message of
“Take Control”. The campaign reached out to large numbers of youth in the city of
Delhi, and encouraged them to take control of their lives and decisions, practice safe
sex, say no to drugs and be responsible for themselves. Mobile information vans with
young emcees and popular bands travelled the city, stationing themselves outside
colleges and entertainment spots. They drew a huge crowd, and resulted in
constructive interaction between the audience and the emcees. CHARCA organised a
training session for the emcees where they were educated on common facts and issues
relating to HIV as well as about effective communication strategies in a special session
by Ms. Vidya Shah. |
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A information booth set up outside National Stadium |
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| The second part of the campaign involved a large scale infotainment program at
National Stadium on the night of December 1st. Hosted by Mandira Bedi, Rimi Khanna
and Nasir Shah, the show brought together celebrities and distinguished personalities
from all over India to present their messages on HIV prevention and responsible living.
Interspersed with the UNAIDS National Awards for recognising civil society
contributions to the HIV response in India were entertainment pieces and laser effects
that created a panorama of information and communication about taking control and
preventing HIV. Some of the highlights of show were highly impactful appearances by
Shilpa Shetty, Mona Singh and Kunal Kapoor along with dance performance by children |
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| from Freedom Foundation, Hyderabad. However lasting impressions were left by the
many positive people who spoke about living with HIV and made a powerful statement
against stigma and discrimination. |
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| CHARCA was specially honoured to see many of its nominees be recognised for
outstanding civil society contributions to the HIV response. Some of the nominees who
work with CHARCA were Champuii from Aizawl who was lauded for her contribution
through art, and Pandit Shyamanand Jha of Gayatri Parivar, Kishanganj who was
recognised for using religion as means to educate and inform. |
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| The 2006 World AIDS Day campaign reached many youth and encouraged them to take
control and responsibility for their lives and decisions. |
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